Built exclusively for personal injury law firms
PI-Only Marketing, Built Around the Way Personal Injury Firms Actually Work
Being found, responding, follow-up, and reviews are one connected system, not four separate tools you have to stitch together. A case inquiry that comes in through search gets answered, followed up, and reviewed without a handoff, which is why our clients see:
- Respond to New Case Inquiries Within Minutes
- 24/7 Answering, English and Spanish
- See Measurable Results Within Weeks...Not Months!
The Real Problems We Fix
Why PI Firms Lose Opportunities They Already Have
A single signed PI case is worth about $50,000, and your generalist agency is losing them every month without counting. The shop down the street running ads for roofers, dentists, and estate planners waters your PI work down to a template built for everyone, so your results sit at average. Nobody on their team can tell you how many signed cases are slipping through, because that template was never built to..
So your firm can avoid the standard problems of:
- Pay-per-call ad budget spent on calls that never become cases
- A missed-after-hours call that sits unanswered until Monday morning
- Intake, ads, and reviews run without easy to understand reports
- Case inquiries that go cold while your team is in court
This isn't a marketing problem. It's a specialization problem.
Great Attorneys Specialize. So Do We.
Most firms manage intake, follow-up, reviews, and marketing through separate tools, vendors, and processes. CaseImpact brings those pieces together into one coordinated system designed specifically for personal injury law firms.
Built for PI Firms, Not Adapted to Them
We only serve personal injury firms. Every script, every follow-up, and every report was written for the way a PI firm signs cases. Nothing on your account was pulled off a shelf built for roofers, dentists, and estate planners.
Reviewed Every 30 Days, Not Set and Forgotten
You get a custom plan for your firm, your case load, and your market. We look at what happened, decide what to change, make the change, and measure again every 30 days. No autopilot. The leaks your audit finds are the first things we fix.
One Team. Real Numbers. One Call.
One team runs your whole growth program, not a pile of vendors you have to chase. They report the numbers that matter: what each signed case cost to bring in, what a case is worth by source, and how fast the phone gets answered. One number to call, and the person who picks up knows your firm by name.
Everything Your Firm Needs to Grow, Managed by One Team
Pick the level that fits your firm, from the intake engine on its own up to the full growth stack. However much you hand us, we manage all of it under one team, so you grow without juggling vendors or adding headcount.
Always on. We manage this so nothing that comes in slips away.
01. Your Intake & Follow-Up Automation
Nothing that reaches your firm sits waiting. We run the CRM, the missed-call text-backs, the consultation reminders, and the re-engagement of inquiries that never signed, so every case inquiry gets a response and a next step. It connects to the software you already use, including Clio, CASEpeer, and Filevine.
02. Your 24/7 Voice Answering
A caller reaches your firm after hours and gets answered immediately, in English or Spanish. The system qualifies the caller, books the consultation, and routes urgent cases to a real person. Our team supervises every conversation and tunes every script.
03. Follow Up Review & Reputation Growth
We manage the requests and follow-ups that grow your Google reviews over time, and the responses that protect your reputation. You see what people are saying in one place, before a prospect asks.
Added on top of the intake engine. We manage this to bring more of the right cases in.
04. Advanced Personal Injury SEO
We manage the organic rankings that put your firm in front of injured people searching for help. Content, technical performance, and off-site authority, built around the specific queries a PI client actually searches, not generic legal keywords.
05. Managing Paid Ads & Local Service Ads
We manage your Google Ads and Google's pay-per-call Local Service Ads together, optimized around the cost of a signed case. Full call-tracking and case-value reporting, so you know which campaigns are signing cases and which are bleeding budget.
06. Website & Google Business Profile
We manage your site speed, the conversion elements on your existing PI site, and the Google Business Profile that shows up when someone nearby searches for a PI attorney. Ongoing posts, service area updates, and the small details that move you up in local pack results.
Under The Hood
VA's Handles the Repetitive Work.
Experts Do the Judgment Work.
Most agencies will not tell you how they actually deliver the work. Here is how we do it. We use virtual assistants where it is objectively better than a person, and we use people wherever judgment matters. The two work together so nothing waits and nothing gets handled without a real person watching it.
What People Handle
- Review every conversation the AI handles, for accuracy and tone
- Write and tune every script the AI follows
- Step in the moment a case sounds urgent
- Approve anything that touches your reputation before it goes out
- Handles the design & management of the entire strategy
What VA's Handle
- Answer calls in English or Spanish, day and night
- Send the instant follow-up when a caller hangs up
- Track every case inquiry from first contact through signed case
- Feed clean data into the software you already use
- Gives back time to your firm from routine items
From The Free Audit to Live Within 15 Days
01.
Your Free Growth Audit
We audit your intake process, marketing and referral sources, response times, case tracking and much more.
02.
The Leaks, In Writing
You get a written picture of where case or inquiries are slipping, and what a fix is worth.
03.
Launch Day
Our team connects the entire system, launches the marketing work, and connects to the legal software you already use.
Free. No Obligation.
CaseImpact Works Best for PI Firms That Give the Underdog a Fighting Chance
And want a system that matches the fight.
Best Fit
- Your firm sees every case inquiry as a person who needs a fighter, not a number
- You know the practice of law starts at the first phone call, not at the signature
- You want one system, not a pile of vendors to manage
- Your firm cares how fast the phone gets answered, because slow answers can cost people in getting the best representation they deserve
- You can measure your success by the injured people you won fair compensation for, not just the cases you signed
Not for firms shopping for a single tactic, or firms that do not care about their team's time.
Under 5 min
Average First Response
24/7
Call Answering
$50,000
Avg PI Case Value
15 Days
Live Within
Frequently Asked Questions
01. Will this replace our intake staff?
No. It makes them faster. After-hours calls get answered, the instant follow-up goes out, and every case inquiry stays tracked, so your people spend their time on judgment work, not chasing paperwork.
02. How fast will we see results?
You are live within 15 days. Speed and follow-up improve first, because every case inquiry starts getting scheduled in under 5 minutes, day and night. Compounding work like SEO takes longer, which is why the plan gets reviewed and adjusted every 30 days. You see results within weeks rather than months, in one report you actually read.
03. Do we have to change our legal software?
No. CaseImpact connects to the tools your firm already uses, including Clio, CASEpeer, MyCase, Filevine, and Lawmatics. Your team keeps their workflow. The system feeds clean, organized information into it instead of scattered notes and missed handoffs. The only thing that changes about your software is how fast and complete the information arriving in it is.
04. What actually happens in the free Growth Audit? Is it a sales pitch?
We audit your intake process, marketing sources, response times, and case tracking. You get the leaks in writing: where case inquiries are slipping, what each one is worth, and what a fix looks like. You keep the findings whether you hire us or not. And if there is nothing worth fixing, we will tell you that too.
05. Most of our cases come from referrals. Do we really need this?
Referrals are the best cases a firm gets, and the easiest to lose. The neighbor who calls Friday at 7 PM and waits until Monday is a case another firm signs. The system makes sure every referral gets the same fast response your best cases get, and it asks for reviews at the right moments so the referral engine itself grows. You do not need more referrals. You need to stop losing the ones you have.
06. We already have a marketing agency. Why would we switch?
You do not have to. Not yet. CaseImpact comes in two parts. The intake engine answers every call and follows up on every case inquiry, so your team gets hours back and the cases you already paid for stop slipping. The growth layer, SEO and ads, can run alongside your agency or replace it later. Your agency brings the cases in. We make sure none of them get lost on the way to a signature.
07. Will callers know they are talking to a system?
Yes. Callers are told up front they are speaking with a virtual ai assistant, and they hear a fast, professional answer in English or Spanish, day and night. Every script is written and tuned by our team for how PI firms talk to injured people. Real people review the conversations, step in the moment a case sounds urgent, and approve anything that touches your reputation before it goes out. Nobody calls a PI firm at 9 PM hoping for voicemail.
08. How long is the contract?
You choose the term: month-to-month, quarterly, semi-annual, or annual. We would rather earn the next 30 days than trap you in a 12-month contract. Our 60-Day Guarantee rides on top of whichever term you pick, so if the system is not doing what we said it would, you are covered. Our job is to make sure you never want to leave.
09. Do you work with other PI firms in our city?
We only serve personal injury firms, so every client we have is a PI firm somewhere. If we already have a firm in your market, we will tell you before the audit, not after.
10. What does it cost?
It depends on which parts you run. The intake engine stands on its own. The growth layer, SEO and ads, stacks on top of it. The free Growth Audit tells you which level fits your firm before you spend a dollar, and you get the exact number in writing before you decide anything. Every engagement is backed by our 60-Day Guarantee.
Ready To See Where The Leaks Are Happening?
The CaseImpact 60-Day Guarantee.
If within 60 days the system is not doing what we said it would,
cancel and we refund your first 60 days of service fees.
The exact results we commit to are discussed and finalized during
your Growth Audit, put in writing, and agreed to before you start.
You keep the audit findings and everything we built.
The risk is ours. The cases are yours.